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Marketing

The key to driving strong lifetime sales is a strong marketing plan that starts before a salon opens its doors. With thousands of salons worldwide, Regis shares a wealth of marketing knowledge with every franchisees, assigning a dedicated Regional Marketing Manager who creates a unique strategy for each salon based on:

  • Whether it's in a new or existing market
  • Presence of competition
  • Traffic patterns
  • Location relative to existing stores
  • Signage zoning restrictions
  • Staffing levels

While each campaign is crafted for a particular salon, most plans include a combination of:

  • Digital display advertising
  • Print advertising in local and regional publications
  • Storefront signage
  • Promotional materials
  • Direct mailings to current and prospective customers
  • "Out-of-home" (out of the salon) advertising

Each Supercuts salon also gets its own web page and employee recruitment materials.

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