Marketing

The key to driving strong lifetime sales is a strong marketing plan that starts before a salon opens its doors. With thousands of salons worldwide, Regis shares a wealth of marketing knowledge with every franchisees, assigning a dedicated Regional Marketing Manager who creates a unique strategy for each salon based on:

• Whether it's in a new or existing market
• Presence of competition
• Traffic patterns
• Location relative to existing stores
• Signage zoning restrictions
• Staffing levels

While each campaign is crafted for a particular salon, most plans include a combination of:

• Digital display advertising
• Print advertising in local and regional publications
• Storefront signage
• Promotional materials
• Direct mailings to current and prospective customers
• "Out-of-home" (out of the salon) advertising

Each Supercuts salon also gets its own web page and employee recruitment materials.